More Than Meets The Eye
Growing up with Transformers in the 80’s, some of us were huge fans. Flash forward to present day and the opportunity to work with Hasbro and take over their Transformers social, we had no idea what the word “fan” meant. There’s a huge cult following, genuine nerdom and love for these characters out there. We were tasked with keeping that excitement going, speaking directly to those hardcore fans as well as ushering in a new audience to the franchise. Plus, we got to play with a ton of the toys.
Client: Hasbro – Transformers