Make a Run For It
What drives a person to wake up before dawn to run 15 miles, to run through rain, snow, injury and pain? We didn’t know either, but we were about to find out. We were tasked with a way to capture and convey what drives that person to be a hardcore runner. This is how the Cult of Strong was born. We wanted to capture the grittiness, pain, sense of lonesome along with a sense of camaraderie that comes from being an elite runner and a Cult of Strong member.
Services: Advertising – Branding – Digital